Why List in Bulls Eye?

Demographic:

The sports demographic is one of the most sought after demographic for many reasons. One is that the average sports visitor makes over $55,000 a year. Another is that the average age is between 23-34 years old. So they not only have money, but they are old enough to spend it. Last, most sports fans like multiple sports and recreation content. Think about this: If you like NASCAR, you most likely like: Hunting, Fishing, Camping, Guns, Football, and maybe even Golf. There are vast amounts of detailed statistics, but this is the underlying result. If your site is sports related, you are in the right demographic and looking at the perfect source for visitors!

Our Funnel:

This website is called Bulls Eye for a reason. Because we provide all of our visitors with the results they are looking for. All links that point to this site cater to the surfer, not other webmasters. Every link, banner ad, directory listing, search box, free toolbar, and forum, is funneling sports fans to your site. Not that webmasters don't buy sporting items they do, but the conversion ratio is smaller than sports fanatics. Other directories and link exchange programs send webmasters to your site. That is fine if you are selling something to webmasters. If you are selling to the sports demographic Bulls Eye has the perfect funnel.

When someone does find your site on Bulls Eye, it's because they are searching or looking through our directory for your sites offerings. If you are selling snowboards, they will find your site because they are looking for snowboards. We don't just tell you that we send the most targeted traffic, we actually send it!

We take great care in creating the perfect funnel. We don't waste our time on sending traffic that is not catered for the sports fanatic. We can assure you that the vast majority of visitors are sports fanatics not other webmasters.

Your Site in our Directory Means:

We know it's a very large site. The directory alone currently has over 15,000 pages. Plus we have a forum, pay per click area, and sports toolbar. So what are the chances a visitor would find your site? They wouldn't if they weren't looking for it. That's the beauty of our directory. Having your site in our directory can be seen for many other reasons:

1. Other search engines send much traffic directly to the pages of our directory. So your site can be seen that way

2. Of course, if a Jet Skier comes to the directory they will be looking for your Jet Ski link. We put your site in the right category, so when they find your site, they are looking for your site.

3. Our directory powers our search. So every single search from our engine (where most of our traffic comes from) is supplied with your result.

4. Our free toolbar which is listed in many hundreds of download sites, gets downloaded all day and night. These people use the toolbar often and search our database (where your site is listed). Type: Sports Toolbar in any search engine and we show up first. The majority of people who land on our free toolbar page, download and use the toolbar day and night. With over 40 Million people playing fantasy football, don't you think this is a powerful tool? Forget about the amount of soccer visitors worldwide.

5. Our links and search box is listed on many other sports sites. Many people search directly from other sports sites.

6. Our sports forum is growing very quickly (although new). These people use the search constantly.

Every aspect of our site drives visitors to use the search. This is where your results will show as well as our directory. So because our site is very large, does not mean your one site will not be seen.

Mutual Benefit:

As with any Search Engine there is a mutual benefit to us, you, and the visitor. Unlike Google or Yahoo that are automated and can be tricked, everything listing we do is by hand. As we grow we hire more people to do the job. We benefit by having accurate results and relevant information, the visitor benefits because they get what they are looking for, and you benefit because your product, services, or site gets to be seen by the right traffic. We know the process of promotion. It is our position to make sure that our searchers, us, and you have a beneficial relationship.

Summary:

This is a vast site, and traffic will not flow constantly to your site from ours (although we are working hard to make that happen). A large amount of our traffic comes from direct bookmarks. That means that people are adding our site to their favorites. We also have a large visitor repeat ratio. People usually don't come to Bulls Eye and then forget. They come back. We are young and growing quickly. The traffic that does come is by far the most targeted. Keep an eye on your stats as far as our visitors are concerned. You will see the maximum conversion ratio. This is not a coincidence. Someone may come to this site looking for one sport, but many times will end up looking for other interests related to sports. We work very hard to make this site original, have mass appeal to visitors, and perform for our sites that are listed. We believe that if you make it good they will come! This is the kind of directory which would benefit your site.